• The Pixel Team

3 key aspects for the application of the Lean UX principles

Updated: Jul 30

We share with you a summary to guide your teamwork, the development process and the culture of the company, through the practice of Lean UX principles for the design and improvement of the user experience (UX).


Find out what Jeff Gothelf, co-author of the book Lean UX, proposes to create a particular approach, from the point of view of the product, that gradually links and impacts on any company or work team in an agile and multidisciplinary way.



“We work to build a shared understanding of the customer, their needs, our proposed solutions, and our definition of success. ”

Jeff Gothelf & Josh Seiden, Lean Ux


Thanks to a clear orientation towards solving specific problems of the business and its consumers, Lean UX improves the process of ideation, design, and evaluation of products that supports the anticipation of some risks when going to market.


This methodology will allow you to reduce the risk of failure of products and/or services and increase user satisfaction and retention.


Principles to guide teamwork:


👯‍♀️ Cross-functional teams


🎯 Small, dedicated, collocated teams


🚀 Self-sufficient & empowered teams


🚨 Teams oriented to the identification and solution of problems



Principles to guide a company’s culture:


🤔 Moving from doubt to certainty


🏆 Outcomes, not output


🗑 Removing waste


👩🏻‍🏫 Shared understanding


🥋 No rockstars, gurus, or ninjas


💆🏻‍♀️ Permission to fail



Principles to guide Process:


🙌🏼 Work in small batches to mitigate risk


👀 Continuous discovery


🚀 GOOB*: the new user-centricity


🗂 Getting out of the deliverables business


💪🏼 Making over analysis


Gothelf, Jeff, and Josh Seiden. Lean UX: Applying Lean Principles to Improve User Experience. Beijing: OReilly, 2016.


Don't know how to start?


Don't start with very large projects, but small ones, with short iteration times. Then measure how it is working within your team.


Follow and practice these principles to improve the effectiveness, usability, and user experience in your products and services through aligned work teams focused on solving specific business problems that generate value for your users.



If you have not yet bought the book (you are late) and want to get more information, we share an article with the explanatory detail of each of the principles of Lean UX (Note: content in English).

Share it and see if it works for your teams!

If you liked what you read and you think it is worth having a little more information or you need to ask any questions, contact us, we will be more than happy to help you solve any problem.


I don't know if we've told you before, but we are experts solving problems 🤓.


Request a video call ☝️and let's start iterating 🙌.



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