Tired of conflicts due to lack of alignment within your teams?
Updated: 6 days ago
Avoid wasting time, money, and talent; and forget once and for all about departments implementing isolated solutions that act on the same problem. Lean UX can help you and your work teams achieve success in these times of uncertainty and economic crisis. We tell you how.
In the midst of the macro acceleration of digital transformation (👀 one of the effects of COVID-19), having the right mindset and continuing to iterate will be key to the success of many businesses and new ventures.
We will play continuous and much more accelerated iterations. The current reality tests us. Having the right tools and processes will help us navigate uncertainty with an attack plan, prepared for what is to come. 💪
Lean UX, the method to succeed during uncertain times 🚀
A method that finds its origins long ago, under the name of "Lean Manufacturing", created by the multinational Toyota, also known as the "Toyota way".
This method sought to end waste and inefficiencies in the production process. After a few years, the “lean” approach goes beyond the reach of its origins to reach the business field, through the book “Lean Startup” by Eric Ries (if you haven't read it yet, we recommend it, this is our bible at Pixel Research Lab). Now, the "Lean" mindset has permeated different areas and proposes to end waste, inefficiencies, lack of flexibility and innovation in the design of user experiences, under the title of "Lean UX".
“Inspired by Lean Startup and Agile development, it's the practice of bringing the true nature of a product to light faster, in a collaborative, cross-functional way.”
Jeff Gothelf & Josh Seiden, Lean Ux
In their book Lean UX, Jeff Gothelf and Josh Seiden restate the necessary work processes and culture within companies, based on the practice of Lean Startup principles, applied to the design of user experiences.
The Lean UX method proposes an iterative development where each action is an experiment, where hypotheses are generated, experiments are designed, MVPs are created, and they are evaluated through the active and direct participation of real users. The objective: to measure, learn and generate new hypotheses to be constantly validated.
We are talking about a new working mentality that transforms the linear design and development process into a circular learning process where you experiment, learn and yes, sometimes you will fail, but small and with a controlled population for the experiment, not with all your users and much less with large investments of resources.
Fail quickly to learn and make evidence-based decisions
The book talks about the importance of having a good prioritization scheme, a “customer-centric” work approach, which translates into the identification of real problems of the business and its clients or users; as well as constant collaboration between end-users and multidisciplinary work teams, focused on creating efficient solutions in an iterative way.
“We prioritize learning over delivery to build evidence for our decisions”
Jeff Gothelf & Josh Seiden, Lean UX
Below we give you a summary of the most important results that you can obtain when putting this method into practice.
Create a team mindset open to learning.
Effectively prioritize tasks
Encourage and stimulate a collaborative and multidisciplinary work culture.
Make informed, evidence-based business decisions.
Lean UX proposes a process focused on solving problems and streamlining decision making aimed at the optimal design of user experiences based on a "customer-centric" approach. This facilitates the creation of valuable products that respond to real user problems and promotes collaboration between multidisciplinary work teams, from the sales team to the development team.
Whether to improve the experience and/or the retention of users, a new functionality, a marketing campaign or for the development of products or markets, LEAN UX proposes a current and reliable work process in times of COVID-19, imperative to experiment and learn quickly, adapting products and services according to the constant change in our context, and the needs of people and businesses.
Share it and see if it works for your teams!
If you liked what you read and you think it is worth having a little more information or you need to ask any questions, contact us, we will be more than happy to help you solve any problem.
I don't know if we've told you before, but we are experts solving problems 🤓.
Request a video call here ☝️and let's start iterating 🙌.