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PortAventura World:
A theme park's digital experience


PortAventura World

Industry / Sector

Leisure, Travel & Tourism

Working together since

July, 2020

Collaboration status


Methods & Actions

Online survey 

Online polls

Tree Test

Heat maps

Usability Tests

UX Prototyping

UI Design

About the client

PortAventura World, the largest family resort in the Mediterranean. A unique vacation destination, with 3 theme parks, five 4-star hotels and one 5-star hotel, a convention center, 3 magnificent golf courses and a Beach Club with direct access to the beach.


Located in a privileged setting on the Costa Dorada, just 1 hour from Barcelona and on the shores of the Mediterranean, it is an ideal destination to enjoy an unforgettable family vacation, at any time of the year.

Our story with them

What is the challenge? Why did you come to Pixel?
"Improve the UX experience of our clients. Understand the behaviour of our users with the current web and apply the necessary improvements to guarantee our users a good experience on our site."

How is your experience working with us?
"Great, it's great."

What are your most valuable outcomes from this experience together?
"Firstly, the good team between Pixel and PortAventura World. You also have a good understanding of our business, product, and brand needs."

Could you share your happiest moment with us?
"When you presented the first results/report, because it confirmed that we had found a team we can trust."

What would you say are our superpowers?
"Energy, knowledge, willingness, empathy, and philosophy."


Jordi Ortega

Head of E-commerce

PortAventura World


Aina Martí

Digital & CRM Manager

PortAventura World

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