How to identify trends: signals & patterns 💫
Drive innovation by identifying signals and patterns to spot trends and inform future decisions.
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We are nerds at heart.
We love to read, learn
and share ideas. 💛
- Mar 3
- 2 min
🎢 Hop on the remote brainstorm ride!
Brainstorm sessions are full of ups and downs, like a rollercoaster. But with remote meetings, cognitive biases could get in your way.
- Jan 26
- 3 min
How to create Design Principles 🏗
What are design principles? Why do you need them? Design principles are the guides that will help you and your team in any design decision.
- Jan 18
- 3 min
Trends: the key to inform your future decisions 🔑
Trends are our compasses that, based on evidence, indicate where things are going and allow us to make informed future decisions.
- Oct 3, 2021
- 3 min
Inform your entrepreneurship decisions: avoid cognitive biases 🕵🏻♀️
What are cognitive biases? How biases affect entrepreneurs? Do your research, inform your entrepreneurship journey. Validate your ideas.
- May 27, 2021
- 3 min
Practical Guide for Entrepreneurs on Cognitive Biases 🚀
What are cognitive biases? 🧠 In order to deal with the complexity of the world, human beings have developed rules and mental mechanisms...
- Mar 10, 2021
- 3 min
Align & Define: the first steps of any research action 🎯
From UX research, design research, to market research, you can always start by aligning & defining your research actions.
- Dec 16, 2020
- 2 min
3 Key research actions for entrepreneurs 🚀
Are you thinking of starting a business and don't know where to start? Make informed decisions and reduce the risk of failure.
- Nov 17, 2020
- 5 min
Research: a tool to base your decisions on evidence and not on intuitions
Research to detect which aspects of your product or service work and which do not, identify solutions that add more value to users.
- Oct 21, 2020
- 3 min
Research-based Personas 🤓
Have you ever had problems when it comes to synthesizing and communicating the results of your user research? Try Persona Map.
- Oct 19, 2020
- 2 min
Gestalt Principles to improve visual communication
Using Gestalt principles is fundamental to the design process. Inform your design, develop solutions for people.
- Oct 1, 2020
- 5 min
User-centric or Product-centric? Solutions for people, not for brands (nor for the boss 😝)
What is user-centric? People-centric or user-centric, iterative process focused on people for the creation of products and services.
- Sep 1, 2020
- 2 min
KWL + N: a tool for continuos learning
Organize, retain and activate the information received to improve the capacity for continuous learning and critical thinking.
- Sep 1, 2020
- 2 min
The forgetting curve: a learning tool
One of the tools for continuous learning that we recommend: “The Forgetting Curve”, developed by the German psychologist Hermann Ebbinghaus.
- Aug 31, 2020
- 3 min
How can we develop the necessary skills for the future?
Do you need new skills? Develop new skills: critical thinking, entrepreneurship and digital skills, and a continuous learning mindset.
- Jul 20, 2020
- 3 min
Lean UX in action: an iterative learning process
What is the Lean UX process? Like Lean Startup, Lean UX follows an iterative process of formulating hypotheses and designing solutions.
- Jul 15, 2020
- 2 min
3 key application aspects of Lean UX principles
What are the Lean UX principles? Lean UX principles of design and user experience(UX) to guide your teamwork and the development and culture
- Jul 7, 2020
- 3 min
Tired of work conflicts due to lack of alignment within your teams? Try Lean UX 🥳
What is Lean UX? Lean UX can help you and your team. In the midst of macro acceleration of digital transformation, having the right mindset