We are nerds at heart. We love to read, learn and share ideas. 💛 

What are cognitive biases? How biases affect entrepreneurs? Do your research, inform your entrepreneurship journey. Validate your ideas.

From UX research, design research, to market research, you can always start by aligning & defining your research actions.

Are you thinking of starting a business and don't know where to start? Make informed decisions and reduce the risk of failure.

Research to detect which aspects of your product or service work and which do not, identify solutions that add more value to users.

Have you ever had problems when it comes to synthesizing and communicating the results of your user research? Try Persona Map.

Using Gestalt principles is fundamental to the design process. Inform your design, develop solutions for people.

What is user-centric? People-centric or user-centric, iterative process focused on people for the creation of products and services.

Organize, retain and activate the information received to improve the capacity for continuous learning and critical thinking.

One of the tools for continuous learning that we recommend: “The Forgetting Curve”, developed by the German psychologist Hermann Ebbinghaus.

Do you need new skills? Develop new skills: critical thinking, entrepreneurship and digital skills, and a continuous learning mindset.

What is the Lean UX process? Like Lean Startup, Lean UX follows an iterative process of formulating hypotheses and designing solutions.

What are the Lean UX principles? Lean UX principles of design and user experience(UX) to guide your teamwork and the development and culture

What is Lean UX? Lean UX can help you and your team. In the midst of macro acceleration of digital transformation, having the right mindset