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3 key application aspects of Lean UX principles

Here, we share our brief guide on how to apply the Lean UX principles of design and user experience (UX) to guide your teamwork and the development and culture of your company.


Discover how Jeff Gothelf, co-author of the book Lean UX, reevaluates the lean method to propose a new product-focused approach that can gradually impact any company or team in an agile and multidisciplinary way.


Lean UX principles to guide teamwork, development process and company culture for the design and improvement of the UX experience.


We work to build a shared understanding of the customer, their needs, our proposed solutions, and our definition of success.” –Jeff Gothelf & Josh Seiden, Lean Ux

Due to its focus on solving specific problems of a business and its users, adopting a Lean UX approach can improve several key processes, including product ideation, design, and evaluation. Moreover, it will also help you anticipate potential risks before launching your product to the market.


This methodology aims to reduce the chances of failure when developing a product or service, and increase your users' satisfaction and retention.



Principles to guide teamwork

👯 Multidisciplinary collaboration

🎯 Small, dedicated, and focused groups

🚀 Self-sufficient and empowered teams

🚨 Teams oriented to identifying and solving problems



Principles to guide company culture

🤔 Moving from doubt to certainty

🏆 Focus on results over deliverables

🗑 Waste reduction

👩🏻‍🏫 Shared understanding

🥋 No rockstars, gurus or ninjas

💆🏻‍♀️ Permission to fail



Principles to guide the process

🙌🏼 Work small to mitigate risks

👀 Continuous discovery

🚀 GOOB *: the new “user-centric”

🙋🏻 Show the individual work

🗂 Avoid the deliverables model

💪🏼 More actions and less analysis


Gothelf, Jeff, and Josh Seiden. Lean UX: Applying Lean Principles to Improve User Experience. Beijing: OReilly, 2016.



Not sure where to start with Lean UX?

Avoid large projects, start with small actions and short iterations. Then, assess how this approach is working for your team.


Follow and practice these principles to improve the users' experiences with your products and services. By helping team alignment, this approach aims to solve business problems and generate real value for your users.


If you haven't bought the book yet (what are you waiting for?!) and want to find out more, here is an extended article on the Lean UX principles by Josh Seiden and Jeff Gothelf.


Share it and try out the Lean UX principles with your team!


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